Corporate Social Responsibility is a strategy that more and more companies are implementing in order to be different from other companies and enhance their image regarding consumers. Managing a company keeping in mind the impacts that its activity causes on clients, employees, shareholders, local communities and society in general, and keep acting according to these criteria communicates the image of a sustainable and concerned-about-the-environment company.

And the thing is that this work method is cost-effective, since consumers, more and more turn their back on those not being concerned about environmental, working or cultural effects that their activity might have. And having no clients means the death of a company.

There are results, in black and white. A report by Foroética, CSR and Marca España: sustainable companies, competitive country, proves how Spanish listed businesses complying with sustainability criteria obtain better margins, greater stock-market valuation and get more investment gains.

As a matter of fact, another study, Counselors’ Guide by the Society and Responsible Business Foundation (Seres, for its abbreviation in Spanish) and KPMG notes that 45% of the 100 most famed world’s institutional investors include by now environmental, social and governmental criteria in their investment analysis. This number is far from negligible and better to take into account, considering the companies’ need for financing at the present time.

Even though it may seem that great investments need to be made regarding this issue and that sustainability is a matter for big companies, the truth is that any business can apply these criteria according to their size. Besides, return on this investment will strengthen its competitiveness and profitability.

For instance, if your company works with organic matter, residues being generated can be used at a certain time as an energy source for your factory.

Your employees’ commitment could also increase. Listening to them, identifying their talent and managing diversity are fundamental aspects to make the company work better. Because when employees are satisfied, their productivity improves, thus the company’s profitability gains strength.

Energy consumption is another aspect that can be looked after. If the company has some areas in need of a certain temperature, the most proper measure would be relying on secure closures, such as reliable automatic doors, separating these areas from others, thus maintaining temperature stable. Cold and heat losses will decrease, with the subsequent reduction of the electricity bill.

Or, still referring to automatic doors, if your company works with dangerous products and has installed reliable automatic doors, either hermetic or fire doors, it offers an image of responsibility towards employees and society, which can be truly profitable.

These are some examples of how small investments can achieve great objectives. At these times when the perception from others is more important than ever, counting on a sustainability policy can make all the difference. These factors are more and more present in the shopping bag and it is better not to diminish them. If you want to increase sales by reducing costs, bet for sustainability. Certainly, it is worth the money.